Connecting a global industrial brand to renewable energy’s key influencers
Case Study: Siemens Gamesa Renewable Energy
A strategic partnership
Siemens Gamesa is a leading supplier of wind power solutions across the globe. See how sponsorship of Recharge’s roundtables helped Siemens Gamesa deliver highly-valuable brand positioning to business influencers on a trusted independent media platform.
The challenge
In today’s remote-working environment, Siemens Gamesa needed to keep human connections as strong as possible as well as reaching a wider targeted audience to reinforce it’s position as a market-leader.
The objective
Given that the Recharge name is a guarantee of caliber, Siemens Gamesa wanted to harness the power of their brand and align it with event topics at the sharp end of the industry.
Our solution
Leveraging the extensive experience Recharge has in hosting high-quality events across the renewable energy sector since 2013, backed by a targeted reach of key decision makers, the commercial team sat down with David Lenti, Head of Offshore Communications at Siemens Gamesa, to fully understand the company’s objectives and desired outcome as our events programme switched to digital due to the Covid-19 pandemic.
We created an integrated digital advertising campaign across all Recharge channels, including ON24, the webinar experience platform, ensuring complete visibility of Siemens Gamesa’s logo to the right audiences, during both pre and post-event marketing.
As a result of our strategic partnership, Recharge has demonstrated that our resources and knowledge of C-level executives and decision makers can help organisations optimise marketing spend and successful brand engagement.
Content
Digital advertising campaign
Placement of a wide range of ad positions and sizes on the Recharge homepage, alongside editorial content.
Email campaign
Logo on all email campaigns send to targeted audiences for event sign-up.
Social media postings
The campaign was distributed and shared via Recharge’s social media channels for further reach.
Interactive experience during live webinar
Logo on our new ON24 digital events platform with links to company website and whitepaper handouts.
Logo on all event registration content
From event sign-up and post-event ‘thank you for attending’ emails to recordings.
Results
“Sponsoring an event with Recharge, whether digital or in-person, allows us to reach more potential customers, suppliers, collaborators, and candidates than via traditional press or social media activities. Our spokespersons also receive excellent visibility, allowing us to connect their faces and personalities to our brand name.”
David Lenti
Head of Offshore Communications, Corporate Affairs, Siemens Gamesa Renewable Energy
Performance results from two Recharge events
1,250
Number of registrants
532K
Website ad impressions
